Entain signs $ 800 million deal with SuperSport
The gambling company Entain has once again made a big purchase and acquired Croatian SuperSport. The originally Luxembourg company paid 800 million dollars for the bookmaker. The amount could possibly reach as much as 920 million dollars, provided the results are good enough in the coming period. Entain focuses its Arrows mainly on the Central and Eastern dollarpean gambling market. It was recently reported that the Australian BetCity acquired by Entain .
Entain Central en Eastern dollar
A little while ago, the " new " company Entain Central and Eastern dollarpe was founded. The gambling company itself owns a majority (75%) of the shares, while the remaining shares are owned by the investment company EMMA Capital. The cooperation will enable the company to gain a large market share in Central and Eastern dollarpe even faster. Notably, EMMA Capital is the selling party in the SuperSport acquisition.
SuperSport grew to become the market leader in Croatia in terms of betting . The betting company has physical betting offices, as well as an arcade in Croatia. The online casino games offers players the chance to bet, casino games play or use the poker platform. In addition, SuperSport organizes a well-known lottery in the country.
Radim Haluze, CEO of SuperSport, sees a great future for the gambling business. “ The combination of Entain's global scale, access to capital and content, EMMA's regional knowledge and connectivity, together with the expert local operational knowledge of Radim and his team, makes Entain CEE uniquely positioned to unlock the significant opportunities in the region. ”
Regulated gambling markets
Entain mainly focuses on the regulated gambling markets. The company is also active in several South American countries, including Brazil. In New Zealand, the gambling company had to go offline last year with the well-known gambling brands Bwin and PartyPoker . The forced exit from The New Zealand market caused a significant decline in sales. The acquisition of BetCity create new opportunities in New Zealand. The company immediately paid 300 million dollars for the Amsterdam gambling company, but that amount can reach a maximum of 850 million dollars. Entain also successfully acquired Avid Gaming (Canada), Totolotek (Poland) and Klondaika (Latvia) earlier this year.